Growers’ risk perception and trust in control options for huanglongbing citrus-disease in Florida and California

Citrus huanglongbing disease is an acute bacterial disease that threatens the sustainability of citrus production across the world. In the USA, the Asian Citrus Psyllid (ACP) is responsible for spreading the disease. Successful suppression of HLB requires action against ACP at large spatial scales, i.e. growers must cooperate. In Florida and California, the regions in which citrus is grown have been split into management areas and growers are encouraged to coordinate spraying of insecticide across these (area-wide control). We surveyed growers from Florida and California to assess the consensus of opinions concerning issues that influence HLB management. Our results show that risk perception and trust in control options are central to the decision by growers on whether to join an area-wide control program. Growers’ perceptions on risk and control efficacy are influenced by information networks and observations about the state of the epidemic and psyllid populations. Researchers and extension agents were reported to have the largest influence on these perceptions. Differences in opinion between California and Florida growers as to the efficacy of treatments were largely a function of experience. A large proportion of growers identified failure of participation as a reason why participation in area-wide control might not occur.