Community Perceptions of Zinc Biofortified Flour during an Intervention Study in Pakistan

A - Papers appearing in refereed journals

Mahboob, U., Ceballos-Rasgado, M., Moran, V. H., Joy, E. J. M., Ohly, H., Zaman, M. and Lowe, N. M. 2022. Community Perceptions of Zinc Biofortified Flour during an Intervention Study in Pakistan. Nutrients. 14 (4), p. 817. https://doi.org/10.3390/nu14040817

AuthorsMahboob, U., Ceballos-Rasgado, M., Moran, V. H., Joy, E. J. M., Ohly, H., Zaman, M. and Lowe, N. M.
Abstract

Zinc-biofortified flour may be a cost-effective approach to improve zinc status of populations in low-resource settings. The success of biofortification programmes is subject to acceptability and uptake by consumers. This study explored community leaders' and community members' (n = 72) experiences and attitudes towards the flour provided during a cluster randomised controlled trial of zinc biofortified wheat in rural Pakistan (BiZiFED2). Focus group discussions (n = 12) were conducted and thematic analysis applied using an inductive, semantic, contextualist approach. Five themes were identified: (1) Contribution to food security; (2) Better sensory and baking properties than local flour; (3) Perceived health benefits; (4) Willingness to pay for the flour; and (5) Importance of trusted promoters/suppliers. Although the participants were blind to whether they had received control or biofortified flour, referred to collectively as "study flour", the results indicated that the study flour performed well in terms of its taste and bread making qualities, with no adverse reports from participants in either arm of the BIZIFED2 RCT. Participants suggested that they would buy the biofortified wheat if this was available at a fair price due to perceived health benefits, reporting positive sensory characteristics and cooking attributes when compared to the flour available in the local markets. Overall, there was a positive reception of the programme and flour among the participants, and members of the community hoped for its continuation and expansion.

KeywordsPakistan; Biofortification; Community; Deficiency; Qualitative; Zinc
Year of Publication2022
JournalNutrients
Journal citation14 (4), p. 817
Digital Object Identifier (DOI)https://doi.org/10.3390/nu14040817
PubMed ID35215467
PubMed Central IDPMC8876608
Web address (URL)https://www.mdpi.com/2072-6643/14/4/817
Open accessPublished as bronze (free) open access
FunderBiotechnology and Biological Sciences Research Council
Funder project or codeBiofortification with Zinc and Iron for Eliminating Deficiency in Pakistan (BiZIFED2)
Publisher's version
Copyright license
CC BY 4.0
Output statusPublished
Publication dates
Online15 Feb 2022
Publication process dates
Accepted11 Feb 2022
PublisherMDPI
ISSN2072-6643

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